Filed under: Get Activist
We believe
it’s possible to create
a new synergy between the non profit world and a spontaneous
and radical creativity.
This year the scope of the competition has widened to include more charities (Unicef and WWF joined Amnesty, Amref, Emergency, Greenpeace and Lila) providing briefs and a bigger jury of leading designers. However Good 50×70’s focus remains the creative competition based on briefs provided by charities on seven issues which affect thousands of people around the world.
Entrants are asked to design posters (on as many briefs as they wish) and the posters selected by the jury of graphic design luminaries as the best will be given to the charities to use for potential campaigns and exhibited around the world.
Last year Good 50×70 surpassed all expectations for its debut edition and received 1659 entries from all over the globe. Exhibitions of the best posters were held at the prestigious Triennale Gallery in Milan and Istanbul Design Week before touring Italy.
Workshops at design schools and colleges were run alongside the competition to promote the value of social communication to the young creatives who will be responsible for the next generation of communication.
This shows Good 50×70’s commitment to its cause –it’s not simply a competition, it aims to produce work that really makes a difference.
The communications industry is the best in the world at grabbing people’s attention and getting them to act on what it says.
It’s time to use these skills for more pressing issues than beer and trainers.
Good 50×70 is open for entries from February the 18th, 2008. The entries close on midnight April the 20th, 2008. Click here to download the complete Call for Entries, Conditions and Rules (PDF).
Filed under: Great Stuff
I was at The Studio last night watching SOMA puppets Cabaret Decadence and thinking how many delightful memories I have of the inspired silliness of The Muppets, and what an unknown loss Gen Y have from its lack as their Sunday evening family program was The Simpson’s.
And then I found this gem, and realised that puppets will have their way…
Filed under: Digital Strategy
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Click through for origional Movement Map: 1hr in Front of the TV, originally uploaded by the_bumblebee.
Shows the movement of a family in the living room for an hour – in front of the TV.
Filed under: Digital Strategy
With input from people around the world an international group of leading technological thinkers were asked to identify the Grand Challenges for Engineering in the 21st Century. Now their conclusions are revealed on this Web site.
I particularly love the list of remarkable technology challenges for the 21st century, imagined to be presented to the National Academy of Engineering in 2101, by the first person (a Purdue graduate, of course) to step onto the surface of Mars.
Ages ago I was having an enjoyable shouting match with Rob Campbell in part about the nature of innovation- but mostly about how to inspire young people.
What I’ve learned from the recent groups we’ve done with University students is that they are (in the main) exited about the dramatically changing world they live in- they talk about technology as a connecting and equalising force, that social entrepreneurship will save the world where governments can’t and that they are confident that they have the skills to navigate a world that doesn’t exist now but that they will create. They’re not waiting for anyone to facilitate their future.
Rob has just told me he was involved in the creation with the Engineering site- nice one Cobber!
And I’ve been working on a project, to create a compelling challenge to match energy and enthusiasm with experience and opportunity, a challenge for economic activists. Pre-launch info here: http://www.figureditoutyet.com.au/
Filed under: Great Stuff
There is wisdom everywhere (thanks for the reminder Simon):
The strong person is not the one who can wrestle someone else down. The strong person is the one who can control himself when his is angry.
Filed under: Get Activist
Kids with Cameras is a non-profit organization that teaches the art of photography to marginalized children in communities around the world. All of which was a direct result of the amazing documentary Born into Brothels.
I’m humbled by the photographs produced by children who know a life far worse than most.
Found on the design:related a community site and inspiration tool that brings together creative people from different disciplines (and parts) of the design world. Design:related serves to motivate designers to share ideas, inspire, and be inspired- there are some lovely portfolios, go check ‘em out.
Filed under: Get Friendly
Advice to sink in slowly is a series of posters designed by recent and established graduates of University College Falmouth for the purpose of passing on advice and inspiration to first year students. A poster is given as a welcoming gift to every first year student when they enrol.
Student Advice Posters Gallery can be found here.
Filed under: Get Activist
“Today we honour the Indigenous peoples of this land, the oldest continuing cultures in human history.
We reflect on their past mistreatment.
We reflect in particular on the mistreatment of those who were Stolen Generations – this blemished chapter in our nation’s history.
The time has now come for the nation to turn a new page in Australia’s history by righting the wrongs of the past and so moving forward with confidence to the future.
We apologise for the laws and policies of successive Parliaments and governments that have inflicted profound grief, suffering and loss on these our fellow Australians.
We apologise especially for the removal of Aboriginal and Torres Strait Islander children from their families, their communities and their country.
For the pain, suffering and hurt of these Stolen Generations, their descendants and for their families left behind, we say sorry.
To the mothers and the fathers, the brothers and the sisters, for the breaking up of families and communities, we say sorry.
And for the indignity and degradation thus inflicted on a proud people and a proud culture, we say sorry.
We the Parliament of Australia respectfully request that this apology be received in the spirit in which it is offered as part of the healing of the nation.
For the future we take heart; resolving that this new page in the history of our great continent can now be written.
We today take this first step by acknowledging the past and laying claim to a future that embraces all Australians.
A future where this Parliament resolves that the injustices of the past must never, never happen again.
A future where we harness the determination of all Australians, Indigenous and non-Indigenous, to close the gap that lies between us in life expectancy, educational achievement and economic opportunity.
A future where we embrace the possibility of new solutions to enduring problems where old approaches have failed.
A future based on mutual respect, mutual resolve and mutual responsibility.
A future where all Australians, whatever their origins, are truly equal partners, with equal opportunities and with an equal stake in shaping the next chapter in the history of this great country, Australia.”
I support this statment and point to my sentiments from Australia Day last year:
I’m sorry for what we have done. I celebrate who we are.
Filed under: Digital Strategy
Here’s an angry customer’s letter complaining about being spammed in his home mailbox.
All brand managers take note are your customers thinking this but can’t be arsed to write a funny, snarky letter to your boss?
Click here to see bigger version. Thanks BannerBlog
Filed under: Zeitgeist
“The children now love luxury; they have bad manners,
contempt for authority; they show disrespect for elders and love
chatter in place of exercise. Children are now tyrants, not the
servants of their households. They no longer rise when elders enter
the room. They contradict their parents, chatter before company,
gobble up dainties at the table, cross their legs, and tyrannize their
teachers.”
Sound familiar? It’s a paraphrase of a quote about two and a half thousand years old. Socrates knew that the more thing change……
- Think not those faithful who praise all thy words and actions; but those who kindly reprove thy faults
- True wisdom comes to each of us when we realize how little we understand about life, ourselves, and the world around us.
- We are what we repeatedly do. Excellence, then, is a habit.
- Philosophy begins in wonder.
These are all robust building blocks to create a sustainable CRM strategy, which can be seen as your philosophy for generating great relationships:
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Value criticism
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Know that you can’t learn without questioning
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Excellence is not set and forget
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Genuinely want to know the people that you communicate with, genuinely believe that your relationship can be better the more you learn
Filed under: Digital Strategy
This morning I read the excellent post Measuring Audience 2.0. I was in the room at the time a lead media agency’s global digital thinker said: “I don’t know a lot about digital. But what I do know, is you can’t measure it”. At the time I Gavin had to hold me back, this being neither the time nor the place for shoutyness. And I rather liked my job at the time.
Now I think I have a better insight as to what that statement referred. Not that you can’t measure digital, just that marketers and media buyers can’t understand what those measurements mean. They speak a different language. When the Lingua Franca of effectiveness is TV, digital is speaking Esparanto. No one is a native speaker. It’s totally artificial. Yes, it’s academically constructed to be efficient. But no marketer uses it in day to day communication.
Here’s a cheat sheet to TV Audience Measurement terms and definitions.
While TV measurement provides “opportunities to see” to a demographic segment, and it’s effectiveness is measured out in the coffee spoons of program popularity and audience share, it does not take into account wastage.
1. Regular simultaneous media consumption for online, newspapers, magazines, radio, TV and direct mail is up from 1% to 35%, depending on the medium.
2. Channel surfing remains the number one regular activity engaged in during TV commercials with 41.2% doing so followed by:
* 33.5% talk with others in the room or by phone
* 30.2% mentally tune out
* 5.5% regularly fully attend to commercials
The amount of opportunities to see, or exposures builds into Effective Frequency. This is calculated to be the number of exposures (1+, 2+, 3+ etc) considered necessary for an advertising message to produce an effect (i.e. for the target market to take the desired action, or for the advertisement to elicit the desired response).
Frequency does not equal attention.
The deliverables of online effectiveness CAN speak that same language as marketers. Online CAN deliver on an Effective Frequency of 1. It’s as simple as that. And you you can prove it. And TV can’t. But it doesn’t mean we can’t be friends.
For me, the Trojan Horse for digital is cross-media planning. That’s taking just one of those exposures into the online environment. Only once you know who has actually responded to your message can you talk effectiveness. Then you can really start devising a customised plan to map audience engagement.
