Get Shouty


Loveocracy
February 27, 2007, 2:47 am
Filed under: Digital Strategy

loveocracy.jpg

Thanks to the brilliant minds over at Creating Passionate Users for the diagram above which I found following a link from Hugh’s Gaping Void.

The insight: It’s not about how much your product engages with the customer. It’s about how much your product allows your customer to engage with other people. As Kathy Sierra says in her brilliant post, “Success no longer has to be a meritocracy (or advertocracy), today it’s just as much a loveocracy.”

I’m a big fan of the old Venn diagram, to map and create intersection between brands and consumers. Yesterday I used this diagram from Richard’s Adliterate blog:

adliteratebrandideas.jpg

(And as Gavin is no longer within taunting distance from my desk I can only assume that we’re posting on the same diagram as an example of BSP. I found it among the fab resources at the Planner Wiki).

I find myself thinking how digital content ‘lives’ in the minds of consumers, by fulfilling a promise of the brand and making it tangible (‘the position’), and I’m loving the way the two diagrams can talk to each other :

bendy-square.JPG


9 Comments so far
Leave a comment

Bloody hell thats good

Comment by Richard

thanks Richard- you’re not so bad yourself!

Comment by katiechatfield

OK .. you two … what is this a loveocracy?

Seriously good stuff Katie.

Comment by Gavin Heaton

Gavin pointed me here.
So I clicked
And I came
And was amazed.

Gavin pointed me here.
So I’m stealing this
And packing my bags.
A new world beckons.

Comment by Sean Howard

steal, build, reference, quote, attribute…

noice one bruffas!

Comment by katiechatfield

Building a brand out of legos.

I’ve continued to mull over the models for approaching brand communications that I posted about just the other day.  And Dave made a great request;  that I better define and explain the models I’m working with and, more importantly, that I use Leg…

Trackback by CrapHammer

[…] Loveocracy […]

Pingback by Get Shouty

Hi all!

G’night

Comment by Test

[…] a continuation of my thoughts on Loveocracy and another post  and some bouncing back and forward with Sean and […]

Pingback by Get Shouty




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



Follow

Get every new post delivered to your Inbox.

Join 2,146 other followers

%d bloggers like this: