Get Shouty

I’ve just put my first post on karmacredits.org “Triple Bottom Line Marketing”

I was reading an article on Fast Company about Participant Productions- the first film company to be founded on a mission of social impact through storytelling. But it’s no charity. It’s a pro-social commercial operation, a hybrid emblematic of the social-entrepreneurship movement. “Ultimately, the goal here is to build a brand around social relevance in media.

This is not amateur hour- Participant has already brought us the films Syriana (which took on the oil industry), Good Night, and Good Luck (McCarthyism and freedom of the press), North Country (sexual harassment), the documentary Murderball (living with a disability) which garnered a combined 11 Oscar nominations, with one win and An Inconvenient Truth.

And it was started by Jeff Skoll. Yes Mr eBay.

Why would a man with five billion bucks do anything like this?

Most of the world probably relates more readily to a retired millionaire who says, “What could I possibly do?” than to the one who says, “Let’s do something.” Yet the whole purpose of Participant is essentially to get people to believe in the possibility of change–and to dedicate their own resources to bringing it about.

Well I don’t have much but some passion and the tools of the marketing profession.

I believe in the possibility of change, and if you do too and want to do something about addressing your ad marketing debt - then please go sign up at karmacredits.org and get involved.